In this project, I set up a website for Alexandre Artisan. The website should represent a “virtual showcase” that could give an overview of his professionalism and the services of his client.
This website should ultimately have the main objective of facilitating contact between the client and the jewelry creator: create in the clients the desire to contact him based on the available information creating a common communication base.
Scope
- UI / UX Design
- WordPress setup
- SEO
Awards & Mentions
- Promolicious
- Site of the day
Project Outcome
Easy Communication
The store’s online chat feature has been very successful, with a high number of messages being received. This is an KPI that shows customers are finding it easy to connect with the store to receive their services.
Amazing Results
The online presence of this jewelry store has improved significantly since the launch of its website. As of today, the website has seen a +322.20% increase in traffic. This is a testament to the effectiveness of the website in reaching a wider audience and promoting the store’s services.
Different stages of our project
- UX Research
- Branding (Creating logo)
- Lo-fi Design
- Wireframing
- Hi-fi design
- Creating marketing supports (Poster, social media stories and posts and video)
UX Research and Planning
Defining our target audience:
Who are we selling to and understanding their demographics, preferences, and online behavior is crucial.
we have conducted a surveys, and analyzed competitor websites to gather insights.
Website goals and functionalities: What do we want visitors to achieve on your site? Browse collections, learn about your process, buy hand-made jewelry.
Content planning: What kind of content will showcase your jewelry and engage visitors? product descriptions, care guides or even a blog.
Website Design and Development
We choose a domain name and hosting provider for our website.
Install WordPress: We have chose WordPress as our CMS because is a user-friendly content management system.
Select a theme: The Ocean WP Theme, was the theme which we have chose because it is a responsive theme and looks good on all kinds of devices.
Content Creation and Optimization
Product Descriptions: A compelling and informative product descriptions that highlight the features and benefits of our hand-made jewelry. The relevant keywords were used to improve search engine ranking (SEO).
Engaging Content: Valuable contents like blog posts, styling guides, or care tips to attract visitors and establish relationship.
High-Quality Images